SPONSORSHIP

You sell the rights. We sell the idea.

LingLong Tire●
Real Madrid●
Roborock●
Chelsea FC●
MSport●
Borussia Dortmund●
StarVie●
LingLong Tire●
Real Madrid●
Roborock●
Chelsea FC●
MSport●
Borussia Dortmund●
StarVie●

Why us

Brands don’t renew logos on a shirt. They renew stories that worked. We write those.

01
Rights audit

We read the deal and map every right that can become content, not just exposure.

02
Activation ideas

One idea per right, and a creative platform that ties them all together.

03
Pitch material

Decks, scripts and references that help you close the deal with the brand.

04
Renewal plan

A season of activations with stories to show, so the sponsor wants to stay.

Selected work

Roborock robot vacuums on the Real Madrid pitch

Roborock × Real Madrid · TV

“Rocky, clean here please!”

LingLong Tire Moved by the Same Thing with Chelsea FC players

LingLong Tire × Chelsea FC · TV

Moved by the Same Thing

MSport Winning Big campaign with Chelsea FC and Borussia Dortmund

MSport × Chelsea FC & BVB · TV & social

Winning Big

How we work

Rights package · Sponsor contractClause 4 · Rights
LED boards · 90 minutes · home games
The board talks back to the fans
Kit · sleeve logo
Fans design the sleeve for one match
Player image rights · 3 first-team players
TV spot: players picked like in a video game
Stadium · 2 shoot days
One shoot, a whole season of content
Club social · 4 posts per season
A series fans wait for every week
Hospitality · 20 seats per game
The seats become the prize for fans
Activation plan · Season 1Built around your rights.Krausen · Sports creative agency
01 · Player image rightsTV spot: players picked like in a video gameKrausen · Sports creative agency
02 · LED boardsThe board talks back to the fansKrausen · Sports creative agency
03 · Club socialA series fans wait for every weekKrausen · Sports creative agency
1 / 4
Renewed3 more seasons
01
The rightsYou bring the rights package.
02
The ideasWe turn every right into an idea fans would actually watch.
03
The pitchPitch-ready material that helps you close new deals.
04
The renewalAnd ideas that make sponsors want to stay.

FAQ

What does a creative agency do for a sponsorship agency?

We turn the rights package into ideas the brand can picture: activations, TV spots and content that make the deal easier to sell.

Do you work white label?

Yes. We can work under your name, as part of your team, or credited as Krausen. Whatever your relationship with the client needs.

Can you help us renew a sponsor?

Yes. We plan a season of activations around the rights, so the sponsor has results and stories to show when the renewal comes.

Can you work within the club's rights restrictions?

Yes. We start from what the contract allows: players, kit, venues, marks and timings, and build ideas that fit inside it.

Which sponsorships have you activated?

LingLong Tire with Real Madrid and Chelsea FC, Roborock with Real Madrid and MSport with Chelsea FC and Borussia Dortmund.