MSport
Winning Big
Client
MSport
featuring
Chelsea FC, BVB
YEAR
2024
Dynamic, aspirational content for African football fans (the spot would be launched mainly in Nigeria and Ghana, on TV and social media). The goal was to connect Dortmund with London, while differentiating the importance of each team: 35% – 65% (BVB – Chelsea).
They wanted to use their sponsorship to produce an audiovisual piece that could work separately for each team, while also coming together as one unified story.
What dream do all football fans share? Signing for a European team and starting a dream career and becoming an idol for the fans: WINNING BIG
