MSport
Winning Big
Client
MSport
featuring
Chelsea FC, BVB
YEAR
2024
Idea, Script, Creative direction, On-set direction
For MSport, partner of Chelsea FC and Borussia Dortmund in Africa, we created one spot for African football fans, launched on TV and social media mainly in Nigeria and Ghana. It tells the dream every fan shares, and works for each club on its own or for both together.
The client
MSport is a betting company that sponsors two of the world’s top football clubs in Africa: Chelsea FC and Borussia Dortmund.
01 · The briefing
Two clubs, one story
Dynamic, aspirational content for African football fans, launched mainly in Nigeria and Ghana on TV and social media. The piece had to connect Dortmund with London while giving each club its weight: 35% Borussia Dortmund, 65% Chelsea.
02 · The challenge
One piece that works apart, and together.
MSport wanted to use both sponsorships in a single production. The spot had to be cut into a version for each club and still hold together as one unified story.
From the local pitch to a European stadium.
03 · The idea
What dream do all football fans share?
Signing for a European club, starting a dream career and becoming an idol for the fans. We followed that journey from Africa to Dortmund and London, so both clubs live inside the same dream: WINNING BIG.
04 · Behind the scenes
On set
Filmed across three cities, Madrid, Dortmund and London, to take one fan’s dream from the local pitch to two of Europe’s biggest clubs.
Credits
Client — MSport
Featuring — Chelsea FC, Borussia Dortmund
Idea, script, creative direction and on-set direction — Krausen
Production — Sporty Studios
Director — Javier Ramírez
