LingLong

Greatness Within

Client

LingLong

featuring

Real Madrid

YEAR

2025

The briefing

The briefing

To connect the Linglong brand with Real Madrid in a way that communicates the products values and qualities through selected players and key moments of the season.

The challenge

The challenge

The challenge

Find an original and authentic way to connect the tires attributes with the clubs competitive spirit, avoiding the usual clichés of sports sponsorships and creating a memorable piece for fans and consumers.

The Idea

The Idea

The Idea

Whats inside a Linglong tire? Through Real Madrid players, the audience dives inside and discovers that its not only made of rubber and technology, but also of the very same qualities that make them great: precision, resilience, control, and character. Because just like at Real Madrid, inside every Linglong tire lies greatness.