LingLong
Greatness Within
Client
LingLong
featuring
Real Madrid
YEAR
2025
To connect the Linglong brand with Real Madrid in a way that communicates the product’s values and qualities through selected players and key moments of the season.
Find an original and authentic way to connect the tire’s attributes with the club’s competitive spirit, avoiding the usual clichés of sports sponsorships and creating a memorable piece for fans and consumers.
What’s inside a Linglong tire? Through Real Madrid players, the audience dives inside and discovers that it’s not only made of rubber and technology, but also of the very same qualities that make them great: precision, resilience, control, and character. Because just like at Real Madrid, inside every Linglong tire lies greatness.


