LingLong

Real Madrid Challenge

Client

LingLong

featuring

Real Madrid

YEAR

2025

The briefing

The briefing

Create a short piece for social media in which Real Madrid players take part in a fun challenge directly involving the product, allowing the brand to generate engagement and visibility through entertainment.

The challenge

The challenge

The challenge

Come up with a concept that could be filmed in just 10 minutes (including explaining it to the players), while ensuring a dynamic, fun, and spontaneous interaction. The format needed to let the players enjoy themselves, showcase their natural competitiveness, and help humanize the brand.

The Idea

The Idea

The Idea

Real Madrid players take turns trying to shoot balls into Linglong tires. A challenge of precision and competitiveness where the game is simple, but the rivalry is real. The product becomes the centerpiece of the challenge.

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