LINGLONG TIRE

MOVED BY THE SAME THING

Client

LINGLONG TIRE

featuring

Chelsea FC

YEAR

2026

Idea, Script, On-set direction

For LingLong Tire, Global Partner of Chelsea FC, we created a TV commercial that pairs three tire ranges with three Chelsea players whose style reflects each product. Technical features become human qualities: agility, resilience and quiet dedication.

The client

LingLong Tire is one of the world's leading tire manufacturers and a Global Partner of Chelsea FC. For this campaign, the goal was to showcase three different tire ranges while reinforcing the shared values between the brand and one of football's most iconic clubs.

01 · The briefing

Three tires, one message

Create a TV commercial that highlights three LingLong tire models through Chelsea FC players, giving each product its own personality while unifying them under a single brand message.

02 · The challenge

Talking about tires is easy. Making people feel something about them is not.

Rather than listing technical specifications, we had to translate each tire’s performance into human qualities audiences understand instantly. Every player and every product had to feel unique, while belonging to the same story.

Handling became agility. Durability became resilience. Silent performance became quiet dedication.

03 · The idea

Different champions. Different tires. Moved by the same thing.

Every champion is different: different strengths, different personalities, different journeys. By pairing each LingLong tire with a Chelsea player whose style naturally reflects its key attribute, we turned product features into human stories.