LINGLONG TIRE
MOVED BY THE SAME THING
Client
LINGLONG TIRE
featuring
Chelsea FC
YEAR
2026
Create a TV commercial that highlights three LingLong tire models through Chelsea FC players, giving each product its own personality while unifying them under a single brand message.
Talking about tires is easy, but making people feel something about them is not.
Rather than listing technical specifications, we needed to translate each tire's performance into human qualities that audiences instantly understand. At the same time, every player and every product had to feel unique, while belonging to the same story.
Every champion is different. Different strengths, different personalities, different journeys…
By pairing each LingLong tire with a Chelsea player whose style naturally reflects its key performance attribute, we transformed product features into human stories.
Handling became agility. Durability became resilience. Silent performance became quiet dedication.
Different champions. Different tires. Moved by the same thing.
