Roborock
“Rocky, clean here please!”
Client
Roborock
featuring
Real Madrid
YEAR
2026
Script, Creative direction, On-set direction
For Roborock, Global Partner of Real Madrid, we created a TV spot in which the brand’s smart cleaning devices take over the pitch once the match is over. No product demo, no voiceover, no footballers selling vacuum cleaners: the products are the stars.
The client
Roborock is a global leader in smart home cleaning technology and an official Global Partner of Real Madrid. Known for combining engineering with intelligent automation, its products are designed to do the work for you.
01 · The briefing
They clean so you don’t have to
Show Roborock’s whole ecosystem of smart cleaning devices and prove one simple thing: they clean so you don’t have to. The spot had to live inside the Real Madrid partnership and feel like football, not like a home appliance ad.
02 · The challenge
No demo. No voiceover. No footballers pretending to sell vacuum cleaners.
Sponsorship spots often borrow the club’s stars and forget the product. We needed the opposite: an idea where the products are the protagonists and the club is the stage.
After the final whistle, a new squad takes the pitch.
03 · The idea
The game is over… is it?
When the stands empty, Roborock’s devices walk out. Each one gets its own moment to show its skills, the way a player would, until the stadium is spotless. Football language, product truth, zero sales talk.
04 · Behind the scenes
On set
Shot in Madrid with Sporty Studios and director Javier Ramírez.
Credits
Client — Roborock
Featuring — Real Madrid
Script, creative direction and on-set direction — Krausen
Production — Sporty Studios
Director — Javier Ramírez
