SPONSORSHIP

You’ve signed the deal.Now make it real.

LingLong Tire●
Real Madrid●
Roborock●
Chelsea FC●
MSport●
Borussia Dortmund●
StarVie●
LingLong Tire●
Real Madrid●
Roborock●
Chelsea FC●
MSport●
Borussia Dortmund●
StarVie●

Why sport

When brands connect their message with sport, they tap into a loyal and passionate audience. That’s where Krausen comes in.

01
Strategy

We find the story your brand and the sport property share, so the partnership feels earned, not bought.

02
Ideas

Concepts that put your product at the centre and speak the fans’ language, without the usual sponsorship clichés.

03
Creative platform

One big idea that can live for the whole deal: TV, social, events and activations, season after season and market after market.

04
Production

From script to direction on set to final cut, planned around the little time you get with athletes.

Selected work

Roborock robot vacuums on the Real Madrid pitch

Roborock × Real Madrid · TV

“Rocky, clean here please!”

LingLong Tire Built to Dominate Every Role with Real Madrid players

LingLong Tire × Real Madrid · TV

Built to Dominate Every Role

MSport Winning Big campaign with Chelsea FC and Borussia Dortmund

MSport × Chelsea FC & BVB · TV & social

Winning Big

How we work

The insight

The truth only you two can tell.

The fans.Loyal. Passionate. Finally paying attention.
01
Your brandWe start with you: the product, the goal and what the contract lets you use.
02
The sport propertyWe dig into the team, the athletes and their fans until we find common ground.
03
The insightThe truth only you two can tell. The idea, the script and the platform are built on it.
04
The fansWe shoot it and take it wherever they are: TV, social, events, every market.

FAQ

What is sponsorship activation?

Everything a brand does to turn a sponsorship deal into something fans notice and remember: campaigns, content and experiences. The logo on the kit is the start, not the result.

How much time do we get with the athletes?

Usually very little. We’ve designed pieces with Real Madrid players that could be filmed in ten minutes, including explaining the idea to them.

Do you work with brands outside Spain?

Yes. We’re based in Madrid and have worked with Chinese brands sponsoring Real Madrid and Chelsea FC, and on campaigns for fans in Nigeria and Ghana.

Can you work with our production company or agency?

Yes. We bring the idea, the script and the creative direction on set, and we’re used to working alongside production companies and agencies.

What do you need from us to start?

The deal in a few lines: what you can use (athletes, kit, venues, marks), the markets, the channels and the goal. We’ll come back with routes.