PLAYBOOKS

Playbooks

Practical guides to activate a sponsorship, brief a sports spot, shoot with athletes and keep a sponsor for another season.

The state of sports sponsorship in 2026

Fans watch more sport than ever, brands are moving money towards it, and women's sport is the fastest-growing part of the market. The numbers, and what they mean for a brand.

2 Oct 2026 · 6 min read