DATA

Data

Why sport works, in numbers. Sponsorship, fans, athletes and social, with every figure linked to its source and what it means for a brand.

The state of sports sponsorship in 2026

Fans watch more sport than ever, brands are moving money towards it, and women's sport is the fastest-growing part of the market. The numbers, and what they mean for a brand.

2 Oct 2026 · 6 min read