Hugh Lowe Farms
Wimbledon, served
Client
Hugh Lowe Farms
featuring
Wimbledon
YEAR
2025
Hugh Lowe Farms had been supplying strawberries to Wimbledon for years, but while fans strongly associated strawberries with the tournament, almost nobody knew the farm behind them. The goal was to create a simple, iconic visual celebrating the partnership without feeling like a generic sponsorship badge, and feeling as classic and premium as the event itself.
Cut through the usual tennis‑and‑logo sponsorship imagery with something instantly recognisable, using almost no copy, no players and no court shots, yet making “strawberries” and “tennis” obvious at a glance.
Transform a strawberry into a tennis ball on Wimbledon green and pair it with the line “Wimbledon, served” (a double play on serving fruit and serving in tennis) so the visual itself ties Hugh Lowe Farms directly to the tournament’s most famous tradition.
