Moeve
Ridiculous, beyond ridiculous
Client
Moeve
YEAR
2025
Moeve’s executives weren’t releasing their parking spots when they weren’t coming to the office, which meant those spots remained empty and couldn’t be used by other employees. Moeve wanted to create video pieces to display on screens located in the executive offices area and also send directly to those involved, to raise awareness about the importance of freeing up unused parking spaces.
The solution needed to be visually striking, easy to understand in just a few seconds, and clever enough to capture attention in an office environment.
What’s the most ridiculous thing you could find in a parking spot? A pool float? A couch? A go-kart? Close, but not quite as ridiculous as something even more absurd: that it’s completely empty.
